Installation view of The Pictorial List Volume One: New York Pop-Up Exhibition at ADS Warehouse, Newburgh, NY. Photo courtesy of © Michael Pomarico

CPENT204A
ENTREPRENEURSHIP
& INNOVATION
Teacher: Josee

This subject examines entrepreneurship as a component of creative practice. Through site visits, case studies, lectures and industry engagement, it analyses how institutions, sole traders and organisations structure and sustain cultural enterprises. It considers funding models, audience development, market positioning and operational systems within economic and social contexts. Innovation is addressed as both artistic production and strategic response. The subject also examines the relationship between creative vision and financial viability. By focusing on networking, collaboration and sustainable practice, it develops knowledge and skills required to navigate industry structures and respond to future challenges within the creative industries sector.

Reflective black-and-white photo shows a person in a hat taking a picture, with street and cars visible in the background through glass.

INDUSTRY ENGAGEMENT: Interview with Karen Ghostlaw - my business partner, Director and CEO of THE PICTORIAL LIST INC.

I conducted a structured interview with Karen Ghostlaw, business partner, CEO of The Pictorial List Inc., and Gallery Director of Pictorial Foundation, to gain insight into our collaborative practice and organisational direction.

INDUSTRY ENGAGEMENT

Apr 4

Abstract artwork with white, rectangular wooden pieces arranged on a textured, brown surface, creating a geometric pattern. Neutral tones.

INDUSTRY WK 7: Career planning

Career planning in the creative industries involves negotiating artistic intent, practical constraints, and ongoing professional development. It operates as a flexible framework shaped by both personal direction and external conditions.

INDUSTRY ENGAGEMENT

Mar 24

Abstract painting with colorful swirling lines and shapes, featuring a bright yellow sun in a vibrant, chaotic landscape of blues and oranges.

INDUSTRY WK 7: Case Studies - explore, compare and discuss the career trajectories of 3 artists

The careers of Jadé Fadojutimi, Amoako Boafo, and Refik Anadol show different ways artists can build a career today, depending on the type of work they make, the people they connect with, and the support they receive from galleries and institutions.

INDUSTRY ENGAGEMENT

Mar 24

INDUSTRY ENGAGEMENT: GUEST LECTURE - Tiffany LeeShoy

Today's guest lecture Tiffany LeeShoy provided a clear understanding of how the arts industry works behind the scenes, especially within Penrith City Council.

INDUSTRY ENGAGEMENT

Mar 18

Collage of musicians and a woman; drummer, two women talking, singer on stage, and a woman in a dress. Yellow tint, dim lighting.

INDUSTRY WK 6: Sound and Installation

Sound has become an important material within contemporary installation practice, shifting how exhibitions are experienced beyond the visual.

INDUSTRY ENGAGEMENT

Mar 18

Three aquariums on pedestals in a tiled room. Each tank has plants; one has goldfish. Electric cords are visible below.

INDUSTRY WK 5: Independent Artists / Sole Traders

Many artists today operate as independent workers or sole traders, managing their own creative practice as both artists and small business owners.

INDUSTRY ENGAGEMENT

Mar 10

INDUSTRY WK 4: Interviewing an industry professional

Interviewing industry professionals is an important research method in the creative industries because it allows artists and practitioners to gain insight into professional practice, decision making, and lived experience within the field.

INDUSTRY ENGAGEMENT

Mar 3

INDUSTRY ENGAGEMENT: GUEST LECTURE - Divya Lotliker

In our first guest lecture, artist Divya Lotliker shared insights into her artistic practice and the development of the artist-run initiative Riff Raff.

INDUSTRY ENGAGEMENT

Mar 3

Black-and-white image of a woman in a coat with eyes closed, touching her lips. Text: NYC Subway 2007-2009 exhibition details. Moody.

EXHIBITION & ARTIST TALK - NYC SUBWAY 2007-2009, HIROYUKI ITO

During my time in Japan, I experienced an unexpected and meaningful moment connected to my work with The Pictorial List.

INDUSTRY ENGAGEMENT

Feb 26

Dancers perform against a vibrant mural backdrop. Bold text reads "BIG h ART." Menu icon and options to explore are visible.

INDUSTRY Wk 3: Starting a Collaborative Enterprise

In the creative industries, artists, designers, producers, and cultural organisations often work together to develop projects, share knowledge, and reach wider audiences.

INDUSTRY ENGAGEMENT

Feb 24

Mirrored room with red lanterns reflected infinitely. A person stands amid the surreal, glowing scene, creating a dreamy atmosphere.

EXHIBITION: teamLab Biovortex Kyoto

The exhibition is a large-scale immersive digital environment created by the Japanese art collective teamLab.

INDUSTRY ENGAGEMENT

Feb 19

People interact with a digital wall displaying neon floral patterns in a dark room. The vibrant colors create an engaging and lively atmosphere.

INDUSTRY WK 2: Understanding the Industry – Creative Industries in Flux

The creative industries are currently experiencing rapid change due to technological developments, new economic models, and shifting audience behaviours.

INDUSTRY ENGAGEMENT

Feb 17